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Исследования поведения потребителей

Исследования поведения потребителей — это учебная дисциплина, которая изучает мотивы, предпочтения и решения покупателей, помогая бизнесу разрабатывать эффективные маркетинговые стратегии и повышать удовлетворенность клиентов.

Which of the following is NOT an application of consumer behavior?
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Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owner...
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Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer ___...
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________ is a series of activities by which stimuli are perceived, transformed into information, and stored.
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________ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory...
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________ occurs when one fast-forwards through a commercial on a prerecorded program, and ________ involves switching ch...
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Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as vis...
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________ occurs when the stimulus activates one or more sensory receptor nerves, and the resulting sensations go to the...
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________ indicates motivation or interest in a specific product category, and it can be temporary or enduring.
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________ refers to the capacity of individuals to attend to and process information.
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________ represents the density of stimuli in the environment.
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________ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect...
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Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had...
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Any change in the content or organization of long-term memory or behavior is known as ________.
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________ is the total accumulation of prior learning experiences.
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Which component of memory is also referred to as working memory and is that portion of total memory that is currently ac...
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Which of the following refers to the continual repetition of a piece of information in order to hold it in current memor...
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Which type of processing involves the recall and mental manipulation of sensory images, including sight, smell, taste, a...
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Which type of memory is viewed as an unlimited, permanent storage that can store numerous types of information such as c...
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The basic knowledge and feelings an individual has about a concept are known as ________.
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