#1092458

#1092458: Match the words to make collocations

Match the words to make collocations
Варианты ответа:
  • market
  • luxury
  • business
  • research
  • item
  • boom

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Тематика: Иностранный язык в деловом и профессиональном общении Коммуникации top-менеджера Коммуникации топ-менеджера
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Match the words to make collocations Match the words to make collocations Today, outstanding companies go all out____________ their customers. Many markets have settled into maturity, and there are not many new (customers) entering most categories. _______________ is increasing, and the costs of attracting new customers are rising. In these_______________, it might cost five times as much as to attract a new customer as to keep a current customer happy. ______________ marketing typically costs more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customers away from competitors. Unfortunately, classic marketing theory and practice centre on the art of _________________ new customers rather than retaining existing ones. The emphasis has been on creating _______________ rather than relationships. Discussion has focused on ________________ activity and sale activity rather than on post-sale activity. Today, however, more ______________ recognize the importance of retaining current customers. According to one report, by ________________ customer defections by only 5 percent, companies can improve ______________ anywhere from 25 to 85 percent. Unfortunately, most company ____________ systems fail to show the value of loyal customers. Thus, although much current marketing focuses on _______________ marketing mixes that will create sales and new customers, the firm’s first line of defence lies in customer retention. Put the words and phrases in the correct order to complete the sentences Today, outstanding companies go all out _______________ their customers. I think they … an office in Moscow next time Today, outstanding companies go all out ____________ their customers. Many markets have settled into maturity, and there are not many new (customers) entering most categories. _______________ is increasing, and the costs of attracting new customers are rising. In these_______________, it might cost five times as much as to attract a new customer as to keep a current customer happy. ______________ marketing typically costs more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customers away from competitors. Unfortunately, classic marketing theory and practice centre on the art of _________________ new customers rather than retaining existing ones. The emphasis has been on creating _______________ rather than relationships. Discussion has focused on ________________ activity and sale activity rather than on post-sale activity. Today, however, more ______________ recognize the importance of retaining current customers. According to one report, by ________________ customer defections by only 5 percent, companies can improve ______________ anywhere from 25 to 85 percent. Unfortunately, most company ____________ systems fail to show the value of loyal customers. Thus, although much current marketing focuses on _______________ marketing mixes that will create sales and new customers, the firm’s first line of defence lies in customer retention. Put the words and phrases in the correct order to complete the sentences Many markets have settled into maturity, and there are not many new (customers) entering most categories. ___________ is increasing, and the costs of attracting new customers are rising.