#1145895

#1145895: M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?

M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?
Варианты ответа:
  • Information richness
  • Mass customization
  • Personalization
  • Interactivity

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Тематика: Теория информационных процессов и систем Теория информационных процессов систем Теория массового обслуживания
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