#1160069
A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a ________.
Варианты ответа:
  • purchase consortium
  • dissociative reference group
  • consumption subculture
  • cohort group
  • clone group
Тематика: Исследование поведения потребителей Исследования поведения потребителей Поведение потребителей
Курсы в категории: Маркетинг и реклама
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