#1160102
A set of human characteristics that become associated with a brand is referred to as ________.
Варианты ответа:
  • brand image
  • brand personality
  • brand equity
  • brand positioning
  • brand leverage
Тематика: Исследование поведения потребителей Исследования поведения потребителей Поведение потребителей
Курсы в категории: Маркетинг и реклама
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