#1160132
The individuals (representing functional areas and management) within an organization who participate in making a given purchase decision make up the ________.
Варианты ответа:
  • strategic decision unit (SDU)
  • decision-making unit (DMU)
  • decision center (D
  • strategic business unit (SBU)
  • functional decision unit (FDU)
Тематика: Исследование поведения потребителей Исследования поведения потребителей Поведение потребителей
Курсы в категории: Маркетинг и реклама
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