Read the text: According to research, approximately 90% of texts still get opened. By being personalised, but not intrusive, your text message marketing can lead to great results. Here are some good examples. 1. ... One of the most important things you can do is to make sure your marketing texts are useful. People don’t want to receive useless messages, but if you offer them something of value such as a discount or a free offer, they will appreciate it. By researching your audience and targeting your text, you can send each individual a message that is relevant and useful for them, making your texts helpful and interesting instead of just spam. 2. ­­­­­­­­­­­­­­­­­­­­­... Send out special, time limited offers such as “Get 50% off your next visit - claim within the next 24 hours.” It will give your customers a feeling of urgency and inspire them to take action. Give them a deadline and it will make them feel like they should act now, so that they don’t miss out on the discount or special product you are offering. 3.... You only have a few seconds to catch your customers’ attention. Get to the most important point of the message as soon as possible, without waffling or using unnecessary words. For example, Spring sale ends Friday, don’t miss these deals! 4.... Ensure the action you want your customers to take is clearly outlined in the text message in order to achieve better results. For example, add a link to your website to drive clicks from smartphones. 5.... Avoid overused marketing hype words like “amazing” and “revolutionary”. Your customers will roll their eyes and delete your message if they spot these insincere attempts to impress. If your message contains any of these cliché words, think about rewriting it. 6. ... Many brands make the mistake of sending a text message without identifying who they are! These are certain to be deleted, so make sure that you clearly state your brand within the ” sent from name” field. 7. ... Use your data lists to segment your target audience and get your timing right. Offer your customers something useful. Write text messages with urgency and a call to action with a deadline. Offer an option to stop messages.   Mark the statement as True, False, Not mentioned: You should identify who you are in the message.

• True
• False
• Not mentioned

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• Read the text: According to research, approximately 90% of texts still get opened. By being personalised, but not intrusive, your text message marketing can lead to great results. Here are some good examples. 1. ... One of the most important things you can do is to make sure your marketing texts are useful. People don’t want to receive useless messages, but if you offer them something of value such as a discount or a free offer, they will appreciate it. By researching your audience and targeting your text, you can send each individual a message that is relevant and useful for them, making your texts helpful and interesting instead of just spam. 2. ­­­­­­­­­­­­­­­­­­­­­... Send out special, time limited offers such as “Get 50% off your next visit - claim within the next 24 hours.” It will give your customers a feeling of urgency and inspire them to take action. Give them a deadline and it will make them feel like they should act now, so that they don’t miss out on the discount or special product you are offering. 3.... You only have a few seconds to catch your customers’ attention. Get to the most important point of the message as soon as possible, without waffling or using unnecessary words. For example, Spring sale ends Friday, don’t miss these deals! 4.... Ensure the action you want your customers to take is clearly outlined in the text message in order to achieve better results. For example, add a link to your website to drive clicks from smartphones. 5.... Avoid overused marketing hype words like “amazing” and “revolutionary”. Your customers will roll their eyes and delete your message if they spot these insincere attempts to impress. If your message contains any of these cliché words, think about rewriting it. 6. ... Many brands make the mistake of sending a text message without identifying who they are! These are certain to be deleted, so make sure that you clearly state your brand within the ” sent from name” field. 7. ... Use your data lists to segment your target audience and get your timing right. Offer your customers something useful. Write text messages with urgency and a call to action with a deadline. Offer an option to stop messages.   Mark the statement as True, False, Not mentioned: Offers to stop messages should be used.
• Read the text: According to research, approximately 90% of texts still get opened. By being personalised, but not intrusive, your text message marketing can lead to great results. Here are some good examples. 1. ... One of the most important things you can do is to make sure your marketing texts are useful. People don’t want to receive useless messages, but if you offer them something of value such as a discount or a free offer, they will appreciate it. By researching your audience and targeting your text, you can send each individual a message that is relevant and useful for them, making your texts helpful and interesting instead of just spam. 2. ­­­­­­­­­­­­­­­­­­­­­... Send out special, time limited offers such as “Get 50% off your next visit - claim within the next 24 hours.” It will give your customers a feeling of urgency and inspire them to take action. Give them a deadline and it will make them feel like they should act now, so that they don’t miss out on the discount or special product you are offering. 3.... You only have a few seconds to catch your customers’ attention. Get to the most important point of the message as soon as possible, without waffling or using unnecessary words. For example, Spring sale ends Friday, don’t miss these deals! 4.... Ensure the action you want your customers to take is clearly outlined in the text message in order to achieve better results. For example, add a link to your website to drive clicks from smartphones. 5.... Avoid overused marketing hype words like “amazing” and “revolutionary”. Your customers will roll their eyes and delete your message if they spot these insincere attempts to impress. If your message contains any of these cliché words, think about rewriting it. 6. ... Many brands make the mistake of sending a text message without identifying who they are! These are certain to be deleted, so make sure that you clearly state your brand within the ” sent from name” field. 7. ... Use your data lists to segment your target audience and get your timing right. Offer your customers something useful. Write text messages with urgency and a call to action with a deadline. Offer an option to stop messages.   Mark the statement as True, False, Not mentioned: 50% of text receivers stop messages at once.
• Read the text The University of Reading... three innovative and very distinct marketing degrees, all recognised  ... the Chartered Institute of Marketing (CIM) as an Accredited Degree. This ­­­­­­... graduates from these programmes to receive exemptions from all but one of the CIM Certificate in Professional Marketing modules. BSc Consumer Behaviour and Marketing offers students ... in-depth understanding of the science... marketing, with a strong focus ... the psychology behind consumer decision-making ... inform marketing strategy and practice. BSc Food Marketing and Business Economics... a specialist programme enabling students to develop business and marketing skills in the context of the food industry. BSc Business and Management (Marketing) is a new programme pathway, ... allows business students the opportunity to focus an increasing proportion of their ... on marketing topics as they progress through their degree. Last year our degree ... training in the inter-related disciplines of business management, economics and marketing, with an opportunity to apply ... knowledge to the wide variety of global and local challenges ... the food industry, giving you the skills needed to gain a career in the food industry ... in the wider business world. Next year BSc Business and Management (Marketing) ... one of the subject pathways within the business and management programme ... by Henley Business School. All three courses offer a stimulating mix of academic knowledge and professional skills in subjects ...: consumer behaviour, branding, digital marketing and the analysis of marketing ... All programmes ... over four years to include ... a professional placement or a study abroad year. Students have access to dedicated professional careers support, and ... a thriving marketing community with social and professional events organised by student-led Marketing and Entrepreneurship....   Complete the gap with the right option: the psychology behind consumer decision-making... inform marketing strategy and practice.
• Choose the correct option for the questions. Adjective -
• Choose the correct option for the questions. Noun -