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A person's belief in his or her ability to achieve a g A(n) ________ plan is a document designed to detail the major characteristics of a firm—its product or service, its industry, its market, its manner of operating and its financial outcomes wit An item's capability of being touched, seen, tasted, or When segmenting your market, ________ segmentation looks at what drives the person, for example hobbies, cultural in A(n) ________ typically means the core product plus features that tend to differentiate the pr