Consider the case:   In city X there were two big companies: A and B. Both companies produced woolen hats. The owners of these companies were both very creative people.   The owner of the company A managed to save his company from bankruptcy during the COVID crisis. The situation was frightening and terrifying and he almost decided to give up. Nevertheless, he managed to pull himself and people around him together by creating an innovative organizational structure and developing original rules of inner execution.   The owner of the company B achieved success by creating a new technology of an effective wool cutting and a new (and very attractive!) design for a hat. He got inspiration for this design from hours of observation of the headwear of the children with whom his children used to play in winter.   Which of the reasons for the importance of creativity influenced the life and success of these Entrepreneurs?

• Creativity helped the owner of the company A to see the big picture: he managed to concentrate on the big picture and get rid of the details and that helped him to succeed. Creativity helped the owner of the company B to express himself: due to creativity, he managed to express himself in the best possible way.
• Creativity helped to motivate the owner of the company A in a difficult situation: he started to create an innovative organizational structure and that helped him to buckle up and manage the company effectively. Creativity helped to make the owner of the company B more productive: he soaked the inspiration for an innovative technology and design from an outside world and that boosted the effectiveness of his company.
• Creativity helped the owner of the company A to clarify his thoughts and feelings: creating new organizational structure helped him to concentrate, clarify his mind and go on executing the company. Creativity helped the owner of company B to find the best solution to a problem: creativity helped him to solve the problem with the hats in the best possible way.