Read the case study and select the correct answer (there is only one correct answer): Case study: Your boss is thinking of launching his business in a new country. He’s never worked there before nor any of the other employees. Still, he’s already talking about setting up new distribution channels and discussing locations for the shops. You are one of the top managers of the firm and you’ve studied cross-cultural communication in university so you know that it’s not that easy to enter a new market. You need a very significant competitive advantage to actually stand out there and attract your customers. Question: Which would be the most suitable course of action that you would recommend for your boss?
🧠 Тематика вопроса:
Курс развивает навыки профессионального общения на иностранном языке, охватывая ключевые аспекты международного делового взаимодействия. Студенты осваивают ведение переговоров, подготовку презентаций, составление документации и эффективную коммуникацию в мультинациональной среде. Программа помогает преодолеть языковые барьеры, расширяет лексический запас в профессиональной сфере и формирует умение адаптироваться к межкультурным особенностям ведения бизнеса. Полученные компетенции способствуют карьерному росту в условиях глобализации экономики.
Варианты ответа:
- This is a great idea and could potentially lead to more bonuses and pay-outs. You would suggest yourself as a manager for this new branch of business and would be very happy to travel to a new country to set up the shops and distribution channels.
- Cultural diversity within the company greatly contributes to gaining competitive advantage. That’s why before plunging into a new market, it’s important to hire new staff, from that country, to create a wider pool of skills, knowledge and experience, as well as improve market insights.
- Cultures are shaped by decades and centuries of experience. It’s better to always stay in the existing market and avoid expansion into others at all costs. It’s too time-consuming and requires a lot of effort and energy whereas the company is doing very well where it is. It’s already the leader in its industry and the clients are queuing up for its products.
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