Read the text below: This is an extent to which customers are familiar with your brand. You can assess it by giving them a closed question (Do you know company X?/Please, match the logos of the companies to their names.) or the open one (What is the name of the company to which this logo belongs?). Ot is decided into aided and unaided. This measurement gives information on how your business is performing overall.   Characteristics of which brand research term are mentioned there?