#1244734

#1244734: The commercial function of an art manager does NOT include …

The commercial function of an art manager does NOT include …
Варианты ответа:
  • Creation of a business plan
  • Rent of premises and concert halls
  • Merchandising and sale of CDs
  • Drafting legal documents

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Тематика: Введение в специальность: Менеджмент Менеджмент в искусстве Теория менеджмента
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Read the text below and answer the question: You are discussing art management with a colleague. His opinion is that any manager with good experience can become an art manager – that there’s really nothing specific about being an art manager, it’s all about generic communication skills. You, however, disagree. Question: What would serve as a good argument to prove your point of view? Put the words in the correct order to form a sentence: An … should be understood as a production of various show programs, concerts, festivals, release of specialized publications, organization of fashion shows, art exhibitions, sale of CDs, video clips, etc. Match the art manager’s functions with the activities that they cover: The … function involves implementation of research to identify age, social and group interests of an audience, segments and its main consumers, positioning a subject of creative activity and art product, stimulating promotion of artistic and creative products to a market.