#1249624

#1249624: Match the methods of neuromarketing and their advantages:

Match the methods of neuromarketing and their advantages:
Варианты ответа:
  • Electroencephalography
  • it is inexpensive, easy to conduct and straightforward to interpret, it can be turned around quickly
  • they are cheap, the metrics are intuitive, have fast turnaround time, and it is scalable
  • they get smarter in course of time and they are able to find patterns in the complex data
  • Eye-tracking
  • Functional magnetic resonance imaging or functional
  • Implicit measures
  • Biometrics
  • Consumer Neuroscience and Artificial Intelligence
  • it measures brain activity at the speed of cognition, directly. The equipment has become more affordable and portable
  • it is che, scalable and delivers results in short timeframes
  • it is non-invasive, gives detailed information and it works well with static stimuli

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Тематика: Нейрофизиология Основы маркетинговых исследований Основы нейропсихологии
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