Match the questions and the types of brand research:
🧠 Тематика вопроса:
Дисциплина посвящена изучению современных методик анализа рыночной среды и оценки потребительского восприятия бренда. В рамках курса рассматриваются инструменты сбора и интерпретации данных, позволяющие разрабатывать эффективные стратегии позиционирования. Особое внимание уделяется практическим аспектам: от исследования целевой аудитории до формирования уникального образа компании. Полученные знания помогают создавать устойчивые конкурентные преимущества и укреплять рыночные позиции бренда.
Варианты ответа:
- Brand awareness survey questions
- which of the following brands have you heard of
- when you’re shopping for (product category), which brand fits each description below, how satisfied are you with current product offerings from (brand)
- the following is a list of brands that provide (product or service). Which ones have you heard of (choose all that apply)
- Survey questions for brand perception
- Brand loyalty questions
- Brand preference questions
- Brand associations survey questions
- Brand equity survey questions
- how familiar are you with our brand, which of the following brands have you heard of, which of the following brands have you heard of
- why did you choose our product over a competitor’s product
- when you think of our brand, what comes to mind
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