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____ is a broad set of communication activities used to create and maintain favorable relations between the organi Paid personal communication that attempts to inform and persuade customers to purchase products in an ex Hunts uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these Initiatives intended to improve an organization's positive impact on the natural en The fact that customers may buy “forward,” or buy large amounts that keep them supplied for many