Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: The current trend in marketing is …

• failure to adhere to long-range goal policies
• development of international trade
• misjudged strategies

📚 Похожие вопросы по этой дисциплине

• Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: Domestic marketing problems and international marketing problems are…
• Прочитайте предложенный текст: In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptсy. As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Commu¬nication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in interna¬tional dealings the dimensions of these risks are often misjudged and misunderstood. The emergence of the multinational corporation (МNС) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully commit¬ted to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits Выберите единственно правильный ответ на вопрос: One of the basic roles of the multinational corporation is …
• Прочитайте предложенный текст: Most well-run organizations attempt to develop and follow strategies, large-scale action plans for interacting with the environment in order to achieve long-term goals. A comprehensive statement of an organization’s strategies, along with its mission and goals, constitutes an organization’s strategic plan. To learn where such strategies originate and how they are put in action, we need to examine carefully an aspect of the planning function called strategic management. Strategic management is a process through which managers formulate and implement strategies geared to optimizing strategic goal achievement, given available environmental and internal conditions. This definition recognizes that strategic management is oriented toward reaching long-term goals, weighs important environmental elements, considers major internal characteristics of the organization, and involves developing specific strategies. The strategic management process is made up of several major components. The process begins with identifying the organization’s mission and strategic goals. The process also includes analyzing the competitive situation, taking into consideration both the external environment and relevant organizational factors. The part of the strategic management process that includes identifying the mission and strategic goals, conducting competitive analysis, and developing specific strategies is often referred to as strategy formulation. In contrast, the part of the strategic management process that focuses on carrying out strategic plans and maintaining control over how those plans are carried out is known as strategy implementation. Strategy implementation is increasingly highlighted as a distinct part of the strategic management process because even the most brilliantly formulated strategies must be implemented effectively in order to reach strategic goals. Выберите единственно правильный ответ на вопрос: Strategic management …
• Прочитайте предложенный текст: Most well-run organizations attempt to develop and follow strategies, large-scale action plans for interacting with the environment in order to achieve long-term goals. A comprehensive statement of an organization’s strategies, along with its mission and goals, constitutes an organization’s strategic plan. To learn where such strategies originate and how they are put in action, we need to examine carefully an aspect of the planning function called strategic management. Strategic management is a process through which managers formulate and implement strategies geared to optimizing strategic goal achievement, given available environmental and internal conditions. This definition recognizes that strategic management is oriented toward reaching long-term goals, weighs important environmental elements, considers major internal characteristics of the organization, and involves developing specific strategies. The strategic management process is made up of several major components. The process begins with identifying the organization’s mission and strategic goals. The process also includes analyzing the competitive situation, taking into consideration both the external environment and relevant organizational factors. The part of the strategic management process that includes identifying the mission and strategic goals, conducting competitive analysis, and developing specific strategies is often referred to as strategy formulation. In contrast, the part of the strategic management process that focuses on carrying out strategic plans and maintaining control over how those plans are carried out is known as strategy implementation. Strategy implementation is increasingly highlighted as a distinct part of the strategic management process because even the most brilliantly formulated strategies must be implemented effectively in order to reach strategic goals. Выберите единственно правильный ответ на вопрос: Strategy formulation …
• Прочитайте предложенный текст: Most well-run organizations attempt to develop and follow strategies, large-scale action plans for interacting with the environment in order to achieve long-term goals. A comprehensive statement of an organization’s strategies, along with its mission and goals, constitutes an organization’s strategic plan. To learn where such strategies originate and how they are put in action, we need to examine carefully an aspect of the planning function called strategic management. Strategic management is a process through which managers formulate and implement strategies geared to optimizing strategic goal achievement, given available environmental and internal conditions. This definition recognizes that strategic management is oriented toward reaching long-term goals, weighs important environmental elements, considers major internal characteristics of the organization, and involves developing specific strategies. The strategic management process is made up of several major components. The process begins with identifying the organization’s mission and strategic goals. The process also includes analyzing the competitive situation, taking into consideration both the external environment and relevant organizational factors. The part of the strategic management process that includes identifying the mission and strategic goals, conducting competitive analysis, and developing specific strategies is often referred to as strategy formulation. In contrast, the part of the strategic management process that focuses on carrying out strategic plans and maintaining control over how those plans are carried out is known as strategy implementation. Strategy implementation is increasingly highlighted as a distinct part of the strategic management process because even the most brilliantly formulated strategies must be implemented effectively in order to reach strategic goals. Выберите единственно правильный ответ на вопрос: A strategic plan is…