#794196

#794196: Market positioning does not involve:

Market positioning does not involve:
Варианты ответа:
  • designing, communicating and delivering value
  • creating an appropriate image of a company’s offering in the minds of customers
  • understanding the unique value propositions of the offering
  • market hedging

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Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
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A … involves analysis of marketing strategy, value to the customer, price quality relationship, competition, effect on distribution/retailers, political factors, and cost, among others. Pricing decisions are influenced by external factors such as: … occurs when companies temporarily reduce their prices below the standard price for a period of time to raise awareness of the offering to encourage trial, and raise short-term brand awareness. … is influenced by perceptions of the fairness of prices set, latitude of price acceptance and frequency of purchase, price presentation and advertising. Strategies that are used for new product pricing are called: