#794218
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink not true?
Варианты ответа:
  • The name should be memorable and easy to pronounce
  • The name must be checked by experts to ensure it doesn’t infringe on another company’s brand name
  • The name should have positive associations with the benefits and features of the product
  • The brand name must be modern and contemporary
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
📚 Похожие вопросы по этой дисциплине
Which of these models are the models of advertis Services are characterized by five distinct characteristi What are the four P’s in mar The most widely accepted services marketing model is based on the following presumed servic Service marketers consider which of the