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The function performed by the gatekeeper in the company decision-making unit is to:
Варианты ответа:
  • supply information to guide the evaluation of alternatives
  • select a supplier and implement the procedures for securing the goods and services
  • choose which goods and services will actually be bought
  • control the information that all members of the decision making unit will review
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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