Вопросы по дисциплине:
Анализ эффективности рекламной деятельности
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| № | Вопрос | Действия |
|---|---|---|
| 51 | What category of customers is a leader of opinion? | Открыть |
| 52 | Which element of the promotion mix contains sponsorship? | Открыть |
| 53 | What metrics should be used to measuring advertising effectiveness? | Открыть |
| 54 | What is not included in the integrated marketing communications? | Открыть |
| 55 | What are the reasons to apply the integrated marketing communications? | Открыть |
| 56 | What a view of market corresponds to the definition: Sell to people who never buy this product | Открыть |
| 57 | What is the strategy: the manufacturer supplies dealers all marketing materials and dealers then promote it to customer? | Открыть |
| 58 | What is the strategy: the manufacturer treats communications directly to the buyer, and the buyer requires the product from the dealer? | Открыть |
| 59 | What is the pull strategy? | Открыть |
| 60 | Which of the methods for the determination of money on advertising is the best? | Открыть |