Вопросы по дисциплине:
Основы маркетинга
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| № | Вопрос | Действия |
|---|---|---|
| 251 | How old are the principles and practices of marketing? Which of the following represent the oldest instances of individuals and organizations practicing the principles of marketing? | Открыть |
| 252 | Which one of these sampling methods is a probability method? | Открыть |
| 253 | Why is market segmentation carried out? | Открыть |
| 254 | The … method is one of the main approached to segmenting markets by adopting the view that the market consists of customers that are essentially the same, so the task is to identify groups which share particular differences. | Открыть |
| 255 | Which of the following are the three broad groups of consumer segmentations criteria? | Открыть |
| 256 | Which of the following is not an example of behavioral variable? | Открыть |
| 257 | Psychographic segmentation is based on: | Открыть |
| 258 | Which of the following are the three broad groups of organizational characteristics segmentation criteria? | Открыть |
| 259 | The purpose of evaluating the attractiveness of differing market segments identified in the second stage of the market segmentation process is to: | Открыть |
| 260 | A key benefit of the STP process is: | Открыть |