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Все вопросы
- An item's capability of being touched, seen, tasted, or felt is called #711
- When segmenting your market, ________ segmentation looks at what drives the person, for example hobbies, cultural interests, or health concerns. #712
- A(n) ________ typically means the core product plus features that tend to differentiate the product from competition. #713
- Which of the following is the first stage of the new product development process? #714
- ________ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase. #715
- A more inclusive approach than the standard marketing funnel is the customer development funnel. Which of the following is not one of the major goals of their new approach? #716
- ________ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base. #717
- People who receive a promotional impression and who give some thought to buying the product are considered #718
- Which of the following terms refers to a rule of thumb about how many prospective customers it takes to find one who will actually make a purchase? #719
- According to the BRIE model, ________ sets up a business as a firm. #720