Вопросы по дисциплине:
Основы рекламы
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| № | Вопрос | Действия |
|---|---|---|
| 251 | What metrics should be used to measuring advertising effectiveness? | Открыть |
| 252 | What is not included in the integrated marketing communications? | Открыть |
| 253 | What are the reasons to apply the integrated marketing communications? | Открыть |
| 254 | What a view of market corresponds to the definition: Sell to people who never buy this product | Открыть |
| 255 | What is the strategy: the manufacturer supplies dealers all marketing materials and dealers then promote it to customer? | Открыть |
| 256 | What is the strategy: the manufacturer treats communications directly to the buyer, and the buyer requires the product from the dealer? | Открыть |
| 257 | What is the pull strategy? | Открыть |
| 258 | Which of the methods for the determination of money on advertising is the best? | Открыть |
| 259 | Which method enables you to decide how much money you can spend on advertising? | Открыть |
| 260 | Choose ways of putting the advertising message across (point out all the right cases). | Открыть |