Вопросы по дисциплине:
Инструменты и методы бренд-исследований
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| № | Вопрос | Действия |
|---|---|---|
| 781 | … is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another | Открыть |
| 782 | A businessman has to create the brand identity for his company, which produces wireless headphones. Very important elements of the identity are the brand’s purpose, logo and color palette. Choose the best variants out of these | Открыть |
| 783 | Brand design is … of creating visual identity, your brand’s signature look and feeling that is instantly recognizable in a crowded market landscape | Открыть |
| 784 | … is color mixed with white, making it lighter | Открыть |
| 785 | … is color mixed with black, making it darker | Открыть |
| 786 | The elements of the brand identity are … | Открыть |
| 787 | The types of market research are … | Открыть |
| 788 | Name some of the brand assets: | Открыть |
| 789 | Match these terms with these definitions: | Открыть |
| 790 | The brand research is … of market research that explores various components of branding | Открыть |