Вопросы по дисциплине:
Инструменты и методы бренд-исследований
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| № | Вопрос | Действия |
|---|---|---|
| 801 | Read the text below: This is an extent to which customers are familiar with your brand. You can assess it by giving them a closed question (Do you know company X?/Please, match the logos of the companies to their names.) or the open one (What is the name of the company to which this logo belongs?). Ot is decided into aided and unaided. This measurement gives information on how your business is performing overall. Characteristics of which brand research term are mentioned there? | Открыть |
| 802 | Read the statements and answer the question. It reminds the loyal customers how well the brand has served them. It helps the business to build a long term brand. It saves the time and effort of the customer in making the purchasing decision as they are well informed. It educates the customer about the quality, quantity, price, use, availability of their branded products. Question: The benefits listed are for which categories of market players? | Открыть |
| 803 | Read the text below: It is the opposite of disruptive pop-up ads and it is significantly better. It is also known as sponsored content and it is an advertisement that matches the style of the platform where it appears. It may exist in the form of articles, blog posts, videos, photos, etc. Which type of ad is it? | Открыть |
| 804 | Distribute these into two categories (remember the name of the categories) and select the correct answer:\Search engine ads\SMART goals\The assets\Display ads\Social media ads\Target audience\Mobile feed ads\The tools\Desktop ads\Retargeted ads\Properly defined brand\ | Открыть |
| 805 | Read the text below:It is considered to be the digital storefront location of your brand. The customers can firm the basic information about the brand there. It should be simple and easy to navigate. Its design should be consistent and match the logo of the company. Which of the elements of digital brand design is this? | Открыть |
| 806 | К какой категории можно отнести поисковый запрос “продуктовый магазин “Булка”? | Открыть |
| 807 | К какой категории можно отнести поисковый запрос “как сварить борщ”? | Открыть |
| 808 | К какой категории можно отнести поисковый запрос “стоматологии в Новосибирске”? | Открыть |
| 809 | К какой категории можно отнести поисковый запрос “купить ipad”? | Открыть |
| 810 | Для чего предназначен сервис Google Data Studio? | Открыть |