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| № | Вопрос | Действия |
|---|---|---|
| 671 | Today, outstanding companies go all out____________ their customers. Many markets have settled into maturity, and there are not many new (customers) entering most categories. _______________ is increasing, and the costs of attracting new customers are rising. In these_______________, it might cost five times as much as to attract a new customer as to keep a current customer happy. ______________ marketing typically costs more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customers away from competitors. Unfortunately, classic marketing theory and practice centre on the art of _________________ new customers rather than retaining existing ones. The emphasis has been on creating _______________ rather than relationships. Discussion has focused on ________________ activity and sale activity rather than on post-sale activity. Today, however, more ______________ recognize the importance of retaining current customers. According to one report, by ________________ customer defections by only 5 percent, companies can improve ______________ anywhere from 25 to 85 percent. Unfortunately, most company ____________ systems fail to show the value of loyal customers. Thus, although much current marketing focuses on _______________ marketing mixes that will create sales and new customers, the firm’s first line of defence lies in customer retention. Put the words and phrases in the correct order to complete the sentences Thus, although much current marketing focuses on (18...) marketing mixes that will create sales and new customers, the firm’s first line of defence lies in customer retention. | Открыть |
| 672 | Yesterday when I sent a letter of complaint they …. | Открыть |
| 673 | The manager … sure they hadn’t got the benefits. | Открыть |
| 674 | When Michel passed International Marketing Exam, he … for this company for five years. | Открыть |
| 675 | Sue … to the radio when somebody entered the office. | Открыть |
| 676 | Tone of voice - это… | Открыть |
| 677 | При проведении SWOT-анализа следует определить: | Открыть |
| 678 | Кто такой “бренд-менеджер”? | Открыть |
| 679 | Какие задачи у бренд-менеджера? | Открыть |
| 680 | Что такое “брендинг”? | Открыть |