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Все вопросы
- What category of customers is a leader of opinion? #51
- Which element of the promotion mix contains sponsorship? #52
- What metrics should be used to measuring advertising effectiveness? #53
- What is not included in the integrated marketing communications? #54
- What are the reasons to apply the integrated marketing communications? #55
- What a view of market corresponds to the definition: Sell to people who never buy this product #56
- What is the strategy: the manufacturer supplies dealers all marketing materials and dealers then promote it to customer? #57
- What is the strategy: the manufacturer treats communications directly to the buyer, and the buyer requires the product from the dealer? #58
- What is the pull strategy? #59
- Which of the methods for the determination of money on advertising is the best? #60