Вопросы по дисциплине:
Основы бизнеса (основы предпринимательство)
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| № | Вопрос | Действия |
|---|---|---|
| 281 | A(n) ________ plan is a document designed to detail the major characteristics of a firm—its product or service, its industry, its market, its manner of operating and its financial outcomes with an emphasis on the firm's present and future. | Открыть |
| 282 | An item's capability of being touched, seen, tasted, or felt is called | Открыть |
| 283 | When segmenting your market, ________ segmentation looks at what drives the person, for example hobbies, cultural interests, or health concerns. | Открыть |
| 284 | A(n) ________ typically means the core product plus features that tend to differentiate the product from competition. | Открыть |
| 285 | Which of the following is the first stage of the new product development process? | Открыть |
| 286 | ________ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase. | Открыть |
| 287 | A more inclusive approach than the standard marketing funnel is the customer development funnel. Which of the following is not one of the major goals of their new approach? | Открыть |
| 288 | ________ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base. | Открыть |
| 289 | People who receive a promotional impression and who give some thought to buying the product are considered | Открыть |
| 290 | Which of the following terms refers to a rule of thumb about how many prospective customers it takes to find one who will actually make a purchase? | Открыть |