Вопросы по дисциплине:
Основы маркетинга
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| № | Вопрос | Действия |
|---|---|---|
| 2391 | ______ allows marketing managers to understand the problems and requirements of lower-level employees. | Открыть |
| 2392 | The first step in the strategic performance evaluation is to | Открыть |
| 2393 | Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are part of the _____________ component of strategic planning. | Открыть |
| 2394 | Distribution, price, promotion, and product are all elements of | Открыть |
| 2395 | A marketing plan document usually begins with a(n) | Открыть |
| 2396 | _____ data yields information that can be communicated through numbers or metrics | Открыть |
| 2397 | If a marketing researcher is interested in observing group interaction during an informal, unstructured, and open-ended data collection process, he or she should use | Открыть |
| 2398 | An overall plan for obtaining the information needed to address a research problem or issue is called the | Открыть |
| 2399 | An informed guess or assumption about a certain problem or set of circumstances is known as | Открыть |
| 2400 | A firm has conducted market research and found that customer satisfaction with its product is quite high. Nonetheless, repurchase behavior is very low. The research design evidently has a problem with | Открыть |