Вопросы по дисциплине:
Основы предпринимательской профессии
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| № | Вопрос | Действия |
|---|---|---|
| 711 | An item's capability of being touched, seen, tasted, or felt is called | Открыть |
| 712 | When segmenting your market, ________ segmentation looks at what drives the person, for example hobbies, cultural interests, or health concerns. | Открыть |
| 713 | A(n) ________ typically means the core product plus features that tend to differentiate the product from competition. | Открыть |
| 714 | Which of the following is the first stage of the new product development process? | Открыть |
| 715 | ________ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase. | Открыть |
| 716 | A more inclusive approach than the standard marketing funnel is the customer development funnel. Which of the following is not one of the major goals of their new approach? | Открыть |
| 717 | ________ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base. | Открыть |
| 718 | People who receive a promotional impression and who give some thought to buying the product are considered | Открыть |
| 719 | Which of the following terms refers to a rule of thumb about how many prospective customers it takes to find one who will actually make a purchase? | Открыть |
| 720 | According to the BRIE model, ________ sets up a business as a firm. | Открыть |