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Все вопросы
- What metrics should be used to measuring advertising effectiveness? #251
- What is not included in the integrated marketing communications? #252
- What are the reasons to apply the integrated marketing communications? #253
- What a view of market corresponds to the definition: Sell to people who never buy this product #254
- What is the strategy: the manufacturer supplies dealers all marketing materials and dealers then promote it to customer? #255
- What is the strategy: the manufacturer treats communications directly to the buyer, and the buyer requires the product from the dealer? #256
- What is the pull strategy? #257
- Which of the methods for the determination of money on advertising is the best? #258
- Which method enables you to decide how much money you can spend on advertising? #259
- Choose ways of putting the advertising message across (point out all the right cases). #260