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Все вопросы
- The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also #501
- The strategic planning process begins with #502
- According to the Boston Consulting Group, marketers may classify their products as all of the following except #503
- The percentage of a market which actually buys a specific product from a specific company is referred to as that product's #504
- A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace. #505
- An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. #506
- The ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace is called #507
- ______ allows marketing managers to understand the problems and requirements of lower-level employees. #508
- The first step in the strategic performance evaluation is to #509
- Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are part of the _____________ component of strategic planning. #510