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  • Market researchers for a local bakery determined that Jewish people consume 63% of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes. #531
  • The three major types of reference groups are #532
  • The primary value that a marketer expects to receive from a customer in an exchange relationship is #533
  • Which of the following is an example of consumer misbehavior? #534
  • Purposeful actions to take advantage of or harm others during a transaction is best described as #535
  • Traditionally, most firms entered international markets #536
  • The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy. #537
  • In Singapore, the price of imported Scotch is $30 per glass as opposed to Scotch from Singapore, which is $3. Which of the following do you think accounts for the difference in price? #538
  • When a glove manufacturer in South Korea is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n) #539
  • Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing. #540
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