Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
Сбросить фильтр
| № | Вопрос | Действия |
|---|---|---|
| 551 | The major levels of intensity at which a company can choose to distribute its products are ____ distribution. | Открыть |
| 552 | To expand the number of its retail outlets in the Washington, D.C. area, Whole Foods bought out a small chain of organic food stores in northern Virginia. This type of integration is called | Открыть |
| 553 | A single leader who controls and organizes a marketing channel is called a | Открыть |
| 554 | The driving force behind marketing channel decisions should be | Открыть |
| 555 | Organizations try to retain and increase long-term profitability through customer loyalty, which results from increasing | Открыть |
| 556 | ______________ have special expertise in core logistics activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently. | Открыть |
| 557 | A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called | Открыть |
| 558 | Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising. | Открыть |
| 559 | When a company promotes its position on a public issue, this is specifically referred to as ____ advertising. | Открыть |
| 560 | The two major types of product advertising are | Открыть |