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  • Read the text below and fill in the gap: Thus, … is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sales and convert them into loyal customers. #951
  • Read the text below and fill in the gap: A … is a brief description that compiles the organization’s functions, ideals, business goals, values, and philosophy. In simple terms, it is a brief description of the business’s fundamental purpose. #952
  • To what is the fact that brand promotion provides employment, the benefit? #953
  • To what is the fact that brand promotion reminds loyal customers how well the brand served them over the years, the benefit? #954
  • To what is the fact that brand promotion provides greater freedom of choice, the benefit? #955
  • Name the example of positive publicity: #956
  • Match the terms with their definitions: #957
  • Name the example of negative publicity: #958
  • Order takers: #959
  • Order getters: #960
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