Вопросы по дисциплине:
Стратегический маркетинг
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| № | Вопрос | Действия |
|---|---|---|
| 181 | The first step in the strategic performance evaluation is to | Открыть |
| 182 | Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are part of the _____________ component of strategic planning. | Открыть |
| 183 | Distribution, price, promotion, and product are all elements of | Открыть |
| 184 | A marketing plan document usually begins with a(n) | Открыть |
| 185 | _____ data yields information that can be communicated through numbers or metrics | Открыть |
| 186 | If a marketing researcher is interested in observing group interaction during an informal, unstructured, and open-ended data collection process, he or she should use | Открыть |
| 187 | An overall plan for obtaining the information needed to address a research problem or issue is called the | Открыть |
| 188 | An informed guess or assumption about a certain problem or set of circumstances is known as | Открыть |
| 189 | A firm has conducted market research and found that customer satisfaction with its product is quite high. Nonetheless, repurchase behavior is very low. The research design evidently has a problem with | Открыть |
| 190 | Data that are observed or collected directly from respondents are called direct samples. | Открыть |