Вопросы по дисциплине:
Стратегический маркетинг
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| № | Вопрос | Действия |
|---|---|---|
| 191 | The first step in the target market selection process is | Открыть |
| 192 | When a company has its sales forecasts prepared by management consultants, economists, or college professors, it is using a(n) | Открыть |
| 193 | A forecasting method that predicts sales based on relationships between past sales and other variables is called | Открыть |
| 194 | The three basic forms that a product can take are | Открыть |
| 195 | The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is | Открыть |
| 196 | Purchasers who buy products for personal or household use and not for business purposes are called the | Открыть |
| 197 | In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the | Открыть |
| 198 | Which of the following consumer decision-making processes will probably be used in purchasing toothpaste? | Открыть |
| 199 | Joann and Rachel are searching for an apartment. They will most likely engage in which one of the following forms of decision making? | Открыть |
| 200 | People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs. | Открыть |