Вопросы по дисциплине:
Стратегический маркетинг
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| № | Вопрос | Действия |
|---|---|---|
| 201 | Thoughts about who is around when the product is purchased relate to which of the following situational influences? | Открыть |
| 202 | The development of a person's self-concept is a function of | Открыть |
| 203 | Market researchers for a local bakery determined that Jewish people consume 63% of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes. | Открыть |
| 204 | The three major types of reference groups are | Открыть |
| 205 | The primary value that a marketer expects to receive from a customer in an exchange relationship is | Открыть |
| 206 | Which of the following is an example of consumer misbehavior? | Открыть |
| 207 | Purposeful actions to take advantage of or harm others during a transaction is best described as | Открыть |
| 208 | Traditionally, most firms entered international markets | Открыть |
| 209 | The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy. | Открыть |
| 210 | In Singapore, the price of imported Scotch is $30 per glass as opposed to Scotch from Singapore, which is $3. Which of the following do you think accounts for the difference in price? | Открыть |