Вопросы по дисциплине:
Брендинг и бренд-менеджмент
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| № | Вопрос | Действия |
|---|---|---|
| 721 | Consider the case: A businessman has to create the brand identity for his company, which produces wireless headphones. Very important elements of the identity are the brand’s purpose, logo and color palette. Choose the best variants out of these: Color palette: | Открыть |
| 722 | A shade is … | Открыть |
| 723 | Brand is … | Открыть |
| 724 | It is important for brand identity to be… | Открыть |
| 725 | The elements of the brand identity are | Открыть |
| 726 | The types of market research are | Открыть |
| 727 | Name some of the brand assets: | Открыть |
| 728 | Match these terms with these definitions: | Открыть |
| 729 | Organize the steps which help to create a proper brand identity in the right way: | Открыть |
| 730 | … is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another | Открыть |