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- …is conducted to enable a firm to make strategic plans in relation to its current competitive position #181
- ...may be to preserve an advantage, attempt an improvement, or withdraw from a market. #182
- A firm's... refers to its place in an industry or market in comparison with its competitors. #183
- ... evolved around the same time as positioning #184
- ... is also the name given to the action of strategically changing a firm's position in the marketplace. #185
- There are four basic directions for any competitive strategy are all, Except #186
- There are three broad situations where a firm may wish to develop and build its position are all, except. #187
- ...growth-share matrix provides a graphic representation of markets, products and services, which can be useful in judging where to focus resources. #188
- Strategic decisions typically all except: #189
- ...is a process that divides your market into distinct groups of clients who share particular characteristics. #190