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- Advertising has evolved into a vastly complex form of … #21
- … is a mass-market form of communication including television and radio. #22
- … is also known as out-of-home (OOH) Advertising. #23
- … is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet connectivity. #24
- … department comprises account executives, account managers and account directors, and is responsible for liaising with the agency's many clients. #25
- Larger agencies may also separate out the following departments: Human Resources & Facilities, Research, Web development and … #26
- … department combines research with strategic thinking. #27
- … department is the engine of any advertising agency. It's the lifeblood of the business, because this department is responsible for the product. #28
- Everyone within creative services reports to the … #29
- … department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else you'd expect from doing business. #30