Вопросы по дисциплине:
Деловые коммуникации в профессиональной сфере
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| № | Вопрос | Действия |
|---|---|---|
| 211 | Read the text below and answer the question: You are tasked with a job to strengthen communication processes between two departments – marketing and sales. Your boss wants them to be aligned in terms of who does what and when. For the past few months, some tasks have fallen through so he is keen on fixing this issue. Question: What type of visual communication is best suited for this job? | Открыть |
| 212 | Read the text below and answer the question: You are working for a healthcare company and they’ve recently had a lot of feedback that their guidelines and instructions are very difficult to understand. That’s why they decided to ask you to help them out and to design new materials. Question: This use of visual communication is called … | Открыть |
| 213 | Read the text below and answer the question: You’ve decided to use print media as part of your media strategy. Your company is a healthcare company that markets to doctors: you gather them for offline workshops and that’s where you market your goods. Question: What kinds of print media would be most suitable for your job? | Открыть |
| 214 | Read the text below and answer the question: Your marketing team launched a new campaign, according to the latest media strategy you’ve all created. However, at the end of it, the numbers didn’t add up. It seems like there were too many resources wasted and that the ROI was really low. Question: What step of planning a media strategy did your team skip? | Открыть |
| 215 | Read the text below and answer the question: You are working at a top publication in science. However, your readership numbers are falling and your users are saying that the texts are now too long and they lack clarity and could be better formatted. So as a designer you are tasked with adapting the texts to the modern audience and their habits. Question: What are you going to do with the texts? | Открыть |
| 216 | Read the text below and answer the question: You are responsible for the blog of your company. You are currently in the process of selecting content for it and deciding on the best medium that will help you not only share the ideas you have but also engage your target audience. You want something that will enable you to tell a story and really connect with them. Question: What type of content should you choose to reach your goals? | Открыть |
| 217 | … беседы направлены на обмен информацией и координацию действий, они охватывают все уровни обсуждения внутри компании; это совещания руководства, конференции, совещания по вопросам стратегии | Открыть |
| 218 | … – это формальное или неформальное обязательство сделать что-то, предоставить услугу или выполнить определенное действие; в деловых коммуникациях это создает основу для доверия и устанавливает стандарты ответственности | Открыть |
| 219 | Установите соответствие современных технологий, которые внедряют инновации и повышают эффективность этапов деловой беседы, и примеров их использования: | Открыть |
| 220 | Установите правильную последовательность шагов подготовки деловой беседы – важного этапа, который определяет успешность взаимодействия: | Открыть |