Вопросы по дисциплине:
Исследования поведения потребителей
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| № | Вопрос | Действия |
|---|---|---|
| 281 | Which component of attitude represents one's tendency to respond in a certain manner toward an object or activity? | Открыть |
| 282 | Marketing strategy begins with ________. | Открыть |
| 283 | Appeal characteristics represent ________ a message is communicated. | Открыть |
| 284 | The increase in product valuation based on "mere" ownership is called | Открыть |
| 285 | Doubt or anxiety regarding a purchase a consumer has made is known as ________. | Открыть |
| 286 | Which of the following is NOT an action a consumer may utilize to reduce dissonance? | Открыть |
| 287 | Negative emotions or guilt feelings aroused by the use of a product or a service are referred to as ________. | Открыть |
| 288 | Using a product in a new way is referred to as ________. | Открыть |
| 289 | Carl and his family purchased a new home, and the builder left half-empty paint cans in the garage. Carl doesn't know what to do with them because he cannot put them out in the regular trash. Carl is concerned with which of the following with regard to the paint? | Открыть |
| 290 | Which type of sale occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary? | Открыть |