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  • …is conducted to enable a firm to make strategic plans in relation to its current competitive position #171
  • ...may be to preserve an advantage, attempt an improvement, or withdraw from a market. #172
  • A firm's... refers to its place in an industry or market in comparison with its competitors. #173
  • ... evolved around the same time as positioning #174
  • ... is also the name given to the action of strategically changing a firm's position in the marketplace. #175
  • There are four basic directions for any competitive strategy are all, Except #176
  • There are three broad situations where a firm may wish to develop and build its position are all, except. #177
  • ...growth-share matrix provides a graphic representation of markets, products and services, which can be useful in judging where to focus resources. #178
  • Strategic decisions typically all except: #179
  • ...is a process that divides your market into distinct groups of clients who share particular characteristics. #180
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