Вопросы по дисциплине:
Маркетинг в отраслях и сферах деятельности
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| № | Вопрос | Действия |
|---|---|---|
| 291 | A service …is a promise that if service delivery fails to meet pre-defined standards, the customer is entitled to compensation. | Открыть |
| 292 | The … process commences at corporate level. Here the organization sets out its overall mission, purpose, and values. | Открыть |
| 293 | A statement that sets out what the organization wishes to achieve in the long term is referred to as: | Открыть |
| 294 | Large organizations create …, which assumes the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization. | Открыть |
| 295 | Which of the following is not part of an organization’s microenvironment? | Открыть |
| 296 | The key five forces examine competition among firms, potential entrants, buyers and: | Открыть |
| 297 | What does the Porter’s five forces aim to achieve? | Открыть |
| 298 | What is the term used in Ansoff’s matrix for increasing market share with existing products in existing markets? | Открыть |
| 299 | SWOT is an acronym for: | Открыть |
| 300 | An organization can offer standard products at acceptable levels of quality, yet still generate above-average profit margin by adopting … | Открыть |