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Исследование поведения потребителей

Исследование поведения потребителей — это учебная дисциплина, которая изучает мотивы, предпочтения и решения покупателей, помогая бизнесу разрабатывать эффективные маркетинговые стратегии и повышать удовлетворенность клиентов.

Which of the following is the primary determinant of how material is learned?
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High-involvement learning often involves ________.
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To survive in a competitive environment, an organization must provide its target customers more ________ than is provide...
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________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or fe...
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The energizing force that activates behavior and provides purpose and direction to that behavior is known as ________.
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Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of...
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Strong, relatively uncontrollable feelings that affect our behavior are known as ________.
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Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is...
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Maslow's hierarchy of needs includes all EXCEPT which of the following?
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________ motives deal with the need to reach satisfying feeling states and to obtain personal goals.
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________ is an individual's characteristic response tendencies across similar situations.
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Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which person...
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A set of human characteristics that become associated with a brand is referred to as ________.
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How can an organization provide superior customer value to customers?
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Which of the following is a characteristic associated with emotions?
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A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is...
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Quaker Oats contains zero milligrams of sodium. This is an example of what type of belief?
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Which component of attitudes consists of a consumer's beliefs about an object?
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Feelings or emotional reactions to an object reflect the ________ component of an attitude.
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Which of the following is NOT a factor accounting for inconsistencies between measures of beliefs and feelings and obser...
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