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In order to cater to local tastes and culinary traditions, a well-known restaurant chain offers customized versions of its menu in different countries. This is an example of a(n) _______ strategy.
Варианты ответа:
  • international
  • global
  • multidomestic
  • low-cost
  • unrelated diversification
Тематика: Теория менеджмента Теория организации Управленческий анализ
Курсы в категории: Экономика и управление
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