#1168535

#1168535: _______ is selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits.

_______ is selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits.
Варианты ответа:
  • Licensing
  • Franchising
  • Diversifying
  • Exporting
  • Importing

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Тематика: Теория менеджмента Теория организации Управленческий анализ
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