#794215

#794215: One approach to branding is to use the same brand name for everything a company produces. However, there are several drawbacks to this approach. Which of the following is not an identified drawback to this approach.

One approach to branding is to use the same brand name for everything a company produces. However, there are several drawbacks to this approach. Which of the following is not an identified drawback to this approach.
Варианты ответа:
  • It is more expensive as the company has to spend money promoting all its product and also itself
  • It can confuse the values of the brand where products within the branded range are too diverse
  • One poorly performing product can tarnish all products carrying the name
  • It can make it difficult for a company to dispose of a division or product line as the main value of a product is often the brand name

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Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
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