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The Howard and Sheth model of consumer buying behavior provides a useful description of:
Варианты ответа:
  • the types of products which consumers are most likely to buy
  • differences in the buying behavior of individuals and organizations
  • the impact which personality can have on buying behavior
  • the decision making process involved when consumers take purchasing decisions and the factors which influence this process
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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